Value Stream Mapping

20/04/2025

๐Ÿ” What is Value Stream Mapping?

Value Stream Mapping (VSM) is a Lean management tool used to visualize and analyze the steps involved in delivering a product or service โ€” from start to finish โ€” with a focus on identifying waste and improving flow.

It shows:

  • All steps in a process

  • Whether each step adds value

  • Timing, delays, and handoffs

  • Opportunities for optimization

๐ŸŽฏ Purpose of VSM

  • Identify bottlenecks and delays

  • Reduce non-value-adding activities

  • Improve efficiency and flow

  • Align teams across the value delivery chain

๐Ÿงฉ Key Elements of a Value Stream Map

  1. Customer โ€“ Who receives the value

  2. Process Steps โ€“ Each major action or phase

  3. Information Flow โ€“ How instructions/orders are passed

  4. Material/Product Flow โ€“ Physical or digital item flow

  5. Metrics:

    • Lead time (total time)

    • Cycle time (active work time)

    • Wait time

    • Percent complete & accurate (%C&A)

๐Ÿ› ๏ธ How to Create a Value Stream Map

๐Ÿ”น 1. Define the Scope

  • Choose a product or service

  • Decide on the start and end point

๐Ÿ”น 2. Map the Current State

  • Document each step

  • Note time, resources, delays

  • Use symbols (see below)

๐Ÿ”น 3. Identify Waste

  • Look for:

    • Waiting

    • Overproduction

    • Rework/errors

    • Excess motion

    • Handoffs

๐Ÿ”น 4. Design Future State

  • Remove or improve wasteful steps

  • Add automation or streamline flow

๐Ÿ”น 5. Implement Improvements

  • Use Kaizen or Agile for continuous improvements

๐Ÿงพ Common Symbols in VSM

Symbol Meaning
๐Ÿญ Process Step
๐Ÿ“„ Document/Info
โžก๏ธ Flow of materials/products
๐Ÿ“ž Communication/Info flow
๐Ÿ•’ Lead Time/Cycle Time box
๐Ÿงฑ Inventory or delay 

๐Ÿ”ข Key Value Stream Metrics

๐Ÿ”ข Key Value Stream Metrics

1. Lead Time

๐Ÿ•’ Definition: Total time it takes from the moment a request is made to when it is delivered.

Formula:
Lead Time = Waiting Time + Processing Time

Example:
Customer orders a burger at 12:00, receives it at 12:10 โ†’ Lead Time = 10 minutes

2. Cycle Time

โš™๏ธ Definition: Actual time spent working on a task (excluding wait/delay time).

Formula:
Cycle Time = Touch Time (active work time only)

Example:
It takes 2 minutes to cook a burger once it's started โ†’ Cycle Time = 2 minutes

3. Takt Time

๐Ÿงฎ Definition: Maximum time available to produce one unit based on customer demand.

Formula:
Takt Time = Available Time / Customer Demand

Example:
If a restaurant is open for 480 minutes and needs to serve 120 customers โ†’
Takt Time = 4 minutes per order

4. Process Efficiency (%PE)

๐Ÿ“ˆ Definition: Ratio of value-adding time to total lead time.

Formula:
%PE = (Cycle Time / Lead Time) ร— 100

Example:
If Lead Time = 10 min and Cycle Time = 2 min โ†’
Process Efficiency = 20%

5. Throughput

๐Ÿšš Definition: Number of items/services completed in a given time frame.

Example:
A fast-food kitchen completes 200 orders per hour โ†’ Throughput = 200/hour

6. Wait Time / Delay Time

โณ Definition: Time a task/item spends idle before work starts or between steps.

Example:
Order sits in queue for 5 minutes before it's prepared โ†’ Wait Time = 5 min

7. First Pass Yield (FPY) / % Complete & Accurate

โœ… Definition: % of items completed correctly the first time without rework.

Formula:
FPY = (Correct Outputs / Total Outputs) ร— 100

Example:
90 out of 100 burgers are made right the first time โ†’ FPY = 90%

8. Work in Progress (WIP)

๐Ÿ“ฆ Definition: Number of items being worked on but not yet completed.

Example:
5 orders are being prepared in the kitchen at the same time โ†’ WIP = 5

9. Flow Efficiency

๐ŸŒŠ Definition: Percentage of time an item is actively worked on compared to total time in the process.

Formula:
Flow Efficiency = (Active Time / Total Time) ร— 100

10. Queue Time

๐Ÿ“‰ Definition: Time an item waits in a queue before the next process starts.

Example:
A customer waits 3 minutes at the pickup counter after the order is ready โ†’ Queue Time = 3 minutes

โœ… MCQs on Value Stream Mapping

1. What is the primary objective of Value Stream Mapping (VSM)?

A. Increase marketing reach
B. Visualize and improve the flow of value in a process
C. Improve employee satisfaction
D. Reduce inventory holding costs

โœ… Answer: B

VSM helps identify value-added and non-value-added steps to improve process efficiency.

2. Which of the following is NOT a typical metric used in VSM?

A. Lead Time
B. Cycle Time
C. Bounce Rate
D. Takt Time

โœ… Answer: C

Bounce Rate is a digital marketing metric, not used in VSM.

3. What does 'Takt Time' represent in a value stream?

A. The total time taken to complete a process
B. The time taken to build one unit
C. The time available divided by customer demand
D. The wait time before processing starts

โœ… Answer: C

4. Which of these best describes 'Cycle Time'?

A. Time a task waits before processing
B. Total end-to-end time
C. Active time spent working on a task
D. Time lost due to rework

โœ… Answer: C

5. In a value stream map, what does a triangle symbol typically represent?

A. Process step
B. Customer
C. Inventory or delay
D. Rework

โœ… Answer: C

The triangle is often used to show inventory or a waiting point.

6. First Pass Yield (FPY) measures:

A. The total number of tasks completed
B. The number of people required per task
C. The number of outputs done right the first time
D. The number of returns

โœ… Answer: C

7. Which of the following is a benefit of Value Stream Mapping?

A. Makes hiring decisions easier
B. Reduces project documentation
C. Identifies waste in the process
D. Improves branding

โœ… Answer: C

8. What is the first step in creating a Value Stream Map?

A. Calculate inventory levels
B. Design the future state
C. Identify the product or process family
D. Implement lean tools

โœ… Answer: C

9. What is considered a "value-added" activity in a value stream?

A. Re-entering data due to a system error
B. Waiting for approval
C. Packaging the finished product for delivery
D. Moving files between departments

โœ… Answer: C

10. Which Lean principle does Value Stream Mapping most directly support?

A. Respect for people
B. Pull system
C. Continuous improvement
D. Identify value

โœ… Answer: D


MCQ based on numerical on Value Streams

1. A process takes 2 minutes to prepare, 1 minute to package, and 2 minutes to deliver. There is a total wait time of 5 minutes. What is the lead time?

A. 5 minutes
B. 3 minutes
C. 10 minutes
D. 6 minutes

โœ… Answer: C
Explanation:
Lead Time = Cycle Time + Wait Time = (2 + 1 + 2) + 5 = 10 minutes

2. A team has 400 minutes of available time in a day and must deliver 100 orders. What is the Takt Time?

A. 2 minutes
B. 4 minutes
C. 5 minutes
D. 6 minutes

โœ… Answer: B
Explanation:
Takt Time = Available Time / Customer Demand = 400 / 100 = 4 minutes

3. If a process has a Lead Time of 12 minutes and a Cycle Time of 3 minutes, what is the Process Efficiency?

A. 25%
B. 50%
C. 33%
D. 75%

โœ… Answer: C
Explanation:
Process Efficiency = (Cycle Time / Lead Time) ร— 100 = (3 / 12) ร— 100 = 25%

4. A restaurant fulfills 180 orders in 3 hours. What is the throughput per hour?

A. 60
B. 90
C. 45
D. 30

โœ… Answer: A
Explanation:
Throughput = 180 orders / 3 hours = 60 orders/hour

5. Out of 200 burgers made, 180 are correct on the first try. What is the First Pass Yield (FPY)?

A. 80%
B. 85%
C. 90%
D. 95%

โœ… Answer: C
Explanation:
FPY = (Correct / Total) ร— 100 = (180 / 200) ร— 100 = 90%

6. A product spends 2 minutes in active work and 8 minutes waiting. What is the Flow Efficiency?

A. 10%
B. 20%
C. 25%
D. 80%

โœ… Answer: B
Explanation:
Flow Efficiency = (Active Time / Total Time) ร— 100 = (2 / (2+8)) ร— 100 = 20%

7. A customer places an order at 12:00 PM and receives it at 12:09 PM. The order was being actively prepared for 3 minutes. What is the wait time?

A. 6 minutes
B. 3 minutes
C. 9 minutes
D. 12 minutes

โœ… Answer: A
Explanation:
Wait Time = Lead Time - Cycle Time = 9 - 3 = 6 minutes

8. A factory runs for 480 minutes/day and must produce 240 units. What should be the ideal Cycle Time per unit?

A. 1 minute
B. 2 minutes
C. 3 minutes
D. 4 minutes

โœ… Answer: B
Explanation:
Cycle Time = Available Time / Units = 480 / 240 = 2 minutes

๐Ÿ“˜ Scenario-Based MCQs on Value Stream Mapping

1. A company maps out its order fulfillment process and finds that 70% of the total lead time is spent waiting for approvals. What is the most effective next step?

A. Hire more staff
B. Eliminate value-added steps
C. Analyze and reduce approval delays
D. Increase production capacity

โœ… Answer: C

Waiting is non-value-added. Focusing on approval bottlenecks can significantly reduce lead time.

2. While conducting a VSM, you discover that a process step takes 30 seconds, but items wait in queue for 4 minutes before that step. What does this indicate?

A. The step is overstaffed
B. There is excess inventory
C. There is a flow inefficiency
D. The process step is too slow

โœ… Answer: C

High wait time relative to processing time reveals poor flow and possible overproduction upstream.

3. Your VSM shows a cycle time of 2 minutes, but customer demand requires one unit every 3 minutes. What does this indicate?

A. You are underproducing
B. You are overproducing
C. You are meeting takt time
D. You have idle workers

โœ… Answer: B

If cycle time < takt time, you're producing faster than needed, which leads to overproduction.

4. After mapping the value stream for a software development process, the team finds that rework is 15% of the total effort. What metric would best help monitor this issue?

A. Takt Time
B. First Pass Yield
C. Lead Time
D. Inventory Levels

โœ… Answer: B

FPY helps track quality issues and rework frequency, making it ideal here.

5. A factory's current state VSM shows a lead time of 14 days and processing time of only 2 days. What is the process efficiency?

A. 7%
B. 14%
C. 12%
D. 25%

โœ… Answer: B

Process Efficiency = (2 / 14) ร— 100 = 14%

6. You notice multiple process steps with large inventories between them in your current state map. What type of waste is this?

A. Overproduction
B. Waiting
C. Motion
D. Inventory

โœ… Answer: D

Excess inventory between steps is a classic form of waste in lean processes.

7. A manager wants to reduce lead time but doesn't want to reduce the number of process steps. What lean strategy should they focus on?

A. Add more approvals
B. Increase work-in-progress
C. Reduce waiting times between steps
D. Add more features to the product

โœ… Answer: C

Reducing delays between steps improves lead time without changing process count.

8. In a future state map, your takt time is 60 seconds, but one station's cycle time is 80 seconds. What should you do?

A. Do nothing, it's balanced
B. Split the task or add capacity
C. Increase takt time
D. Move the station downstream

โœ… Answer: B

If cycle time > takt time, you'll fall behind demand. Balancing or adding resources can help.

โœ… Case Study: McDonald's โ€“ Optimizing Order Process with Self-Service Kiosks

โœ… Case Study: McDonald's โ€“ Optimizing Order Process with Self-Service Kiosks

๐Ÿข Company: McDonald's

๐Ÿญ Industry: Quick Service Restaurant (QSR)

๐ŸŽฏ Focus Area: Order-taking process

๐Ÿ“Œ Problem

  • Long queues at counters, especially during peak hours

  • Errors in order taking (miscommunication)

  • Slower service speed affecting customer satisfaction

  • High workload for front-line staff

๐Ÿ—บ๏ธ Value Stream Mapping Approach

1. Current-State Map (Before Kiosks):

  • Customer enters and waits in line

  • Places order with cashier (prone to mishearing)

  • Cashier enters order manually

  • Payment processed

  • Order sent to kitchen

  • Customer waits for order

Identified Issues:

  • Bottleneck at the cashier

  • Rework due to incorrect orders

  • Idle time for customers waiting in line

  • High staffing need at the front counter

2. Future-State Map (With Self-Service Kiosks):

  • Customer enters and uses kiosk to place order directly

  • Customization is clearer and faster

  • Digital payment processed at kiosk

  • Order sent directly to kitchen system

  • Customer receives ticket, waits, or is served at table (in some countries)

Improvements Identified:

  • Eliminated queue at counter

  • Reduced manual entry errors

  • Allowed redeployment of staff to focus on food prep and customer service

  • Enhanced upselling via kiosk interface (suggested meals/add-ons)

๐Ÿ’ก Key Lean Principles Applied

  • Waste Reduction: Eliminated waiting and rework

  • Automation of Manual Processes: Order-taking digitized

  • Flow Efficiency: Smoother customer flow

  • Customer Focus: Empowered customers to take control of ordering

๐Ÿ“ˆ Results

  • Service speed increased by up to 30% in high-traffic stores

  • Order accuracy improved significantly

  • Higher average order value due to upsell prompts on kiosks

  • Employee satisfaction rose with reduced front-counter stress

  • McDonald's added AI-enabled kiosks for personalized suggestions

๐Ÿ”„ Continuous Improvement

  • McDonald's gathers kiosk usage data to improve interface

  • Adds multi-language support and accessibility features

  • Further optimizes backend kitchen processes for order fulfillment

โœ… Takeaway

McDonald's successfully used Value Stream Mapping to:

  • Visualize the ordering process

  • Eliminate bottlenecks

  • Reduce waste

  • Deliver faster, more personalized service

  • Enhance both customer and employee experiences

Here's some quantifiable data linked to McDonald's self-service kiosk implementation that supports the value stream improvements โ€” pulled from publicly available case studies, financial reports, and industry analysis:

๐Ÿ“Š Quantifiable Improvements from McDonald's Self-Service Kiosks

โฑ๏ธ 1. Reduced Order Time

  • Pre-kiosk (traditional counter): ~6โ€“7 minutes total per customer (including queue time)

  • With kiosk: Average order time reduced by ~1โ€“2 minutes, depending on traffic

โœ… Result:
โ†’ ~20โ€“30% faster order completion during peak times
โ†’ Improved throughput per store

๐Ÿ’ต 2. Increased Average Order Value (AOV)

  • Kiosks use AI-driven upselling ("Add fries?" "Upgrade to a meal?")

  • AOV increased by ~20% after kiosk implementation

โœ… Example:

  • In France, test stores reported +20% higher AOV after kiosk rollout

  • In the U.S., some franchisees reported $1+ increase per transaction

๐Ÿค– 3. Increased Order Accuracy

  • Manual order error rate (via human cashier): ~8โ€“10%

  • Kiosk error rate: under 2โ€“3%

โœ… Result:
โ†’ Reduced rework and customer complaints
โ†’ Lower food waste due to fewer incorrect orders

๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘ 4. Better Labor Allocation

  • Kiosks allow reduction in front-counter staff by 1โ€“2 employees per shift

  • Staff can be reallocated to kitchen or table service

  • Does not necessarily reduce jobs, but shifts focus to high-value activities

โœ… Result:
โ†’ Improved customer service and table turnover
โ†’ Better labor efficiency without hurting employment